BUCOVIVA HEMP JACKET – 100% PURE HEMP

De IONESCU

De IONESCU was born from our love for hemp and out of devotion to the dreamers, the outsiders and the modern day hobos.

Celebrating imperfection as the new aesthetic of beauty, and embracing the pioneering spirit, we are here to tackle fast fashion’s status quo and to celebrate sustainability, thus inspiring a positive change to life on earth.

Our motto: "Embody the organic rebellion" reflects our belief that buying from us is a strong step towards a more sustainable future.

The hemp benefits are numerous (100% eco friendly, stronger than cotton, warmer than linen, more ecologically friendly than bamboo and a better absorbent than nylon; the strongest out of all natural fibers; hypoallergenic; UV protection; antibacterial; and others). And those characteristics remain unchanged as we make sure that the fibers are mechanically processed (and not chemically like Chinese hemp is).

Due to the long history of hemp in Romania, we want to ensure the best hemp fabric to our customers. Therefore, our full supply chain is 100% based in Europe, reducing significantly our carbon emissions. Every step is carefully watched and our products are all handcrafted.

Supporting the local artisans and working with responsible manufacturers – De IONESCU’s apparel being entirely handcrafted by Romanian cloths and hands –, our vision consists of developing ethically and harmoniously the whole value chain of hemp: from crop to shop, from the green grass in the field to your garnished clothing."